Appiant’s Unified Communications technology was one of the first to tie email, voicemail and messaging together. The capability is second nature now, but it was breakthrough not that long ago. This ad made the point for unified communications in a rather striking and memorable way.
Baseball fans love the San Diego Padres promotional nights. These ads highlight the promo giveaways while adding an emotional tug at the parent’s heart strings.
PR&E was the premiere studio console for radio personalities from Howard Stern to Rush Limbaugh — so whether you turned your dial to the left or right, you were always listening to PR&E. Their new $10,000 price point was indeed a shock as the headline describes in industry vernacular. (Click image to see the direct mail component of the campaign.)
Luth Research developed a new type of opt-in consumer research whereby it can track the online activity of users and correlate it with GPS location data. So they can see that a shopper is price checking a pair of Sketchers outside the Gap store in the local mall. These ads highlight these powerful capabilities.
Websense was the original Internet police, but IT departments weren’t keen to enforce policies. So these ads made it clear that it was C-level’s job to make the policy. IT just needed to recommend the best product to keep everyone happy. The positioning continuum at the bottom reiterated that beyond common sense was Websense.
With over $600 million in revenue, TelePacific is the largest competitor to AT&T and Verizon in California. In these ads, the headline is part and parcel of the clean visual depiction of some key differentiators.